Shoppers Willing to Vote With Their Feet

Recall that liberals attacked Chick-Fil-A, the popular fast food chain, in 2012 when the CEO said he opposed same-sex marriage. Yet days later conservatives lined up for more than chicken sandwiches and waffle fries – they sought to express support on “Chick-Fil-A Appreciation Day.”

According to the survey, more than a quarter of conservatives and more than a third of liberals are willing to change their shopping habits based on a company’s social stance, says George Barna, executive director of the American Culture and Faith Institute.