Mattel’s American Girl Goes Woke

The devil is a roaring lion seeking to devour (1 Peter 5:8). The Bible says to “Train up a child in the way he should go; even when he is old he will not depart from it (Proverbs 22:6).” Put two and two together, and it just makes sense that the devil will go after children. They’re impressionable – what you teach them will remain their whole lives – and they are less able to protect or defend themselves than adults. It’s why public schools try to keep secret the woke indoctrination they’re teaching children, or why Disney’s agenda is often found in movies aimed at young kids.

For a long time American Girl (owned by Mattel since the early 2000’s) has been a trusted brand for both girls and parents alike. Girls enjoyed high-quality (less so since Mattel’s ownership) dolls and accessories to play with and fun stories to read and learn from. Parents would get helpful tools and assurance that their daughters were playing with safe, educational, wholesome, fun toys. American Girl was a company that taught girls to enjoy being girls and to reach for the stars through their historical line (now called Beforever), their Girl of the Year line (also referred to as GOTY), and the various iterations of the Truly Me dolls.